SEO in Bahrain

Aquila Creative Hub

Pay Per Click (PPC)

With the Digital marketing industry growing at an enormous speed, almost everyone is on the internet be it a small business or an eCommerce company. All of them are just trying to figure out the best possible advertising avenues and paths that could help them to maximize their conversion rates. However various marketing opportunities come with different kinds of challenges, often making it difficult for businesses to reach their target audience. As a result, it becomes a really tough for market players to make progress with their marketing efforts.

Some of the major challenges faced by online companies are:

• High level of competition
• Very Strict industry regulations
• Increase in the number of Ad Blockers
• Ever changing customer demands
• High digital ad spending
• Ever changing market standards

All these factors have made it difficult for the market players to decide as to which marketing strategy suits them better. If what you want is an immediate boost in your campaign that would lead to a quick return on investment (ROI), then pay per click advertising would be the apt choice. Because with PPC you get to maintain full control of your paid search marketing efforts and you are able to acquire the desired positive business outcome.

What is PPC?

Pay Per Click

What is PPC ?

DPay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads -- hence the name pay-per-click.

PPC allows marketer players to place ads strategically on various online marketing platforms to make sure that their products and services are highly visible to their target market. This means the advertisements you see across the web are pay per click ads.

When someone says pay per click, people usually think about Google PPC, but in reality it is so much more than the Google search engine results pages (SERPs) and the Google Display Network. Apart from Google, most of the Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also make use of this pay per click model.

How does PPC Work?

PPC advertising is a keyword-based marketing strategy. Some of the campaign management services like Adwords assign a specific value to various search keywords and phrases, which is usually determined on the basis of their search volume, level of difficulty and the level of competition. For example; If more number of advertisers compete for the same keyword, then the price for that particular keyword will go up. 

Similarly marketing platforms like Google’s homepage, have only limited Google pay per click advertising slots, due to which there is a high level of competition for these slots, hence usually ad auctions are conducted for these Google PPC and other PPC ads. This entails search engines making use of automated processes to determine the relevance and validity of ads that appear on their SERPs. Thus you must make sure that your Google pay per click ads have a excellent Quality Score in order to boost your ad’s position and to lower your Cost per Click(CPC).

You can achieve a good Quality Score for your PPC ads by making sure that your ads are relevant to your target audience. To do this, you need to make sure that your ads have valuable keywords, so that you can receive high click-through rates (CTRs) and to bring target audience to an SEO-optimized landing page.

Most companies these days don’t possess the time to conduct a PPC Audit or Campaign, this is where we come in, we can help you with all the technical work that goes into these PPC Models in order to bring in results.

eCommerce Marketing

eCommerce SEO:

We can help you increase your customer retention rate, by providing them with a hassle free shopping experience. We design email marketing campaigns focussing solely on your target market, and optimize your site for be mobile responsive and enable voice search to create a memorable brand experiences for your clients.

Conversion Rate Optimization:

Improve your customer retention rate by making them lifetime clients, and grow your business with our CRO services. We combine our SEO services with pay-per-click marketing, that provides you with opportunities to improve your conversion rate.

Contact us now to get your free quote